The Outsourcing Blueprint: What Every Business Owner Must Know Before Hiring a VA

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Inside Marketing with MarketSurge

Reed Hansen

92 episodes

3 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

All content for Inside Marketing with MarketSurge is the property of Reed Hansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

The Outsourcing Blueprint: What Every Business Owner Must Know Before Hiring a VA - Kirsten Graham

Inside Marketing with MarketSurge

20 minutes

1 month ago

The Outsourcing Blueprint: What Every Business Owner Must Know Before Hiring a VA - Kirsten Graham

Welcome back to Inside Marketing With MarketSurge, your front-row seat to the boldest ideas and smartest strategies in the marketing game — hosted by Reed Hansen, Chief Growth Officer at MarketSurge.

Today, Reed is joined by Kirsten Graham, Business Growth Strategist and Co-Founder of Six Figure Business Coaching. With nearly two decades of experience helping entrepreneurs scale through smart outsourcing, Kirsten specializes in helping business owners unlock more freedom and profit by leveraging Marketing VAs, systemizing their business, and delegating the tasks that keep them stuck.

In this episode, Kirsten breaks down exactly how small businesses can scale faster, double their income, and reclaim their time by hiring the right virtual assistant — and leading them the right way.

🔥 What You’ll Learn in This Episode

• Why entrepreneurs struggle with delegation — and how to fix it
• What a Marketing VA is and why it’s one of the highest-ROI hires
• How to set expectations, create SOPs, and build a successful VA workflow
• Why outsourcing early (not late) is the real scaling advantage
• Which tasks business owners should outsource first
• The simple content strategy that fuels growth without burnout
• The difference between managing tasks and leading people
• How to avoid common outsourcing mistakes that waste time and money
• How Kirsten and her team train VAs before placing them with clients

🛠️ Resources Mentioned

Six Figure Business Coaching:
👉 https://sixfigurebusinesscoaching.com

The Marketing VA Advantage:
👉 https://themarketingvaadvantage.com

🧠 Connect With Kirsten Graham

Visit SixFigureBusinessCoaching.com to explore programs, training, and to book a call to determine which type of VA can help you scale the fastest.

🚀 Grow With MarketSurge — Smarter, Faster, Louder

Want to stay ahead of what’s actually working in marketing right now?
👉 Website: https://marketsurge.io

👉 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

👉 Facebook Group: https://www.facebook.com/share/g/15wpKr1WmN/

👉 LinkedIn: https://www.linkedin.com/company/marketsurgeio

👉 X / Twitter: https://x.com/marketsurging

👉 Podcast: https://marketsurge.transistor.fm/

👉 Book a Demo / Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

Because your next breakthrough shouldn’t be a guess.

🎧 Enjoying the Podcast?

Hit Subscribe, drop a rating, and share this episode with a business owner who’s drowning in tasks and needs a VA yesterday.