In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
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In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
Hybrid Publishing and Book Coaching with Girl Friday Productions
Inside Publishing
51 minutes
8 months ago
Hybrid Publishing and Book Coaching with Girl Friday Productions
In this episode, Izzi speaks to Ingrid Emerick and Leslie Miller, the co-founders of Girl Friday Productions: a hybrid publishing house based in America. We deep-dive into what hybrid publishing is and how the industry has shifted in the last few decades. We also talk about the services Girl Friday offers, such as book coaching, and the intersection between editing and writing. Hope you enjoy! Check out Girl Friday! https://www.girlfridayproductions.com/ Mentioned in this episode: University ...
Inside Publishing
In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
