In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
All content for Inside Publishing is the property of The Society of Young Publishers and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
In Conversation with Georgia Leighton, debut author of Spellbound
Inside Publishing
42 minutes
7 months ago
In Conversation with Georgia Leighton, debut author of Spellbound
In this episode, Gemma speaks to debut author Georgia Leighton ahead of the release of her novel Spellbound. Georgia talks about her writing process, the influences behind Spellbound, her experience publishing a novel and her journey into the industry as a marketing manager. Mentioned in this episode: Georgia Leighton: https://www.penguin.co.uk/authors/302827/georgia-leighton Spellbound: https://www.foyles.co.uk/book/spellbound/georgia-leighton/9780857505910 Recorded and edited by Gemma...
Inside Publishing
In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
