In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
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In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
In this episode Gemma sits down with Elizabeth Kellingley, winner of the Trailblazer Award 2025 and Bloomsbury's Accessibility Manager. They discuss winning the Trailblazer Awards at the London Book Fair, how Elizabeth is working to make the industry more accessible and the incredible dyslexic friendly novels Bloomsbury have released! Links: Elizabeth Kellingley: www.linkedin.com/in/elizabeth-kellingley-7569b0133/ Dyslexic Friendly Books: https://www.bloomsbury.com/uk/discov...
Inside Publishing
In this episode, Gemma interviews Sofia Saghir - Campaigns Manager at Riot Communications, a PR agency specialising in arts, culture and entertainment. Sofia discusses the difference between delivering campaigns while working in-house vs at an agency. Also she talks about the range of coverage needed for a successful PR campaign and how the growing importance of BookTok is changing the media landscape. She shares how her career began on her book blog, along with some invaluable advice for asp...
