Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.
Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology.
In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.
EDITED is the world’s leading Retail Intelligence Platform.
Hosted on Acast. See acast.com/privacy for more information.
Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.
Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology.
In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.
EDITED is the world’s leading Retail Intelligence Platform.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Never Fully Dressed founder and CEO Lucy Aylen joins Grace Hill to share her take on building a successful partywear collection and a brand rooted in community.
Lucy shares who the NFD customer is and how she caters to this diverse group of women. She also explains how she balances staying ahead of trends while remaining true to her brand, and her process for building a collection that stands the test of time.
Plus, Lucy reveals the 2024 partywear trends she’s excited about and why she won’t be backing certain microtrends, like Blokecore.
Tune in to the full episode to learn Lucy’s process for assessing a trend’s relevance and hear a fascinating behind-the-scenes account of the brand’s recent US expansion.
For more insights, head to our resource section on edited.com
Hosted on Acast. See acast.com/privacy for more information.