Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.
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Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.
Mark Zweig is a renowned entrepreneur, author, and educator in AEC industries who has built multiple companies, advised thousands of firm CEOs, written extensively, and all while pursuing passions in cars, motorcycles, architecture, and family.
Inside The Firm
Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.