Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.
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Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.
Scott Reynolds is the co-founder and CEO of UpCodes, an AI-powered platform transforming how the building industry accesses and navigates construction codes. Driven by the belief that access to the law shouldn’t be a burden, Scott teamed up with his brother Garrett, a software engineer, to build a smarter, more equitable solution. A Y Combinator alumni, Scott brings a rare blend of industry insight and startup tenacity. Today, he leads UpCodes’ mission to empower the people who design and build our cities, by making the law accessible, actionable, and AI-enhanced.
Inside The Firm
Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they’re worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.
