In this episode of Inside The Hive, hosts Jessy Plante and Nofar Drukman tackle the often difficult and uncomfortable topic of: Asking for what you want.

They dive into the core reasons people hesitate to ask and explore strategies to overcome this, including ideas borrowed from a popular TED Talk.

The conversation covers:

• The Power of the "No": How to frame a "no" as an opportunity to follow up, ask for more details, or even turn it into a "yes," as Nofar shares from her personal experience.

• Letting Go of Control: Recognizing that asking means putting the "ball in the other person's court" and why that is so challenging.

• The Franklin Effect: Discovering how asking someone for help or advice can actually make them like you more.

• Asking for Money: The particular difficulties of discussing salary, prices, or seeking funds, and the hosts' advice on asking for more than you initially think you deserve, especially for women.

Being Genuine and Clear: The importance of stating your needs, your "why," and the value you bring, without being apologetic.