Selling gets a lot simpler when people feel like they’re choosing you, and not being sold to. In this conversation, we talk about how identity and authenticity quietly do the heavy lifting in sales, building trust before price ever comes up. It’s a real look at how you can close more deals without pressure, scripts, or that “salesy” feeling. Sam Wakefield, Sales Expert, International Bestselling Author, Speaker, and Host of the Close It Now Podcast, brings nearly two decades of hands-on exp...