We're joined byAisha Owolabi, a seasoned content marketer at Photoroom and founder of the Smarketers Hub, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, Inside the Marketer's Room, which compiles insights from marketing leaders worldwide. Here’s what you’ll learn in this episode:📈 Understanding the crucial role of your audience's problems in marketing.🧠 How AI is transforming content creation in the next decade.🌍 What diversification of content formats means for modern marketers.You can reach Aisha at:- LinkedIn:www.linkedin.com/in/sheistheaisha- Instagram:https://www.instagram.com/sheistheaisha- X -https://x.com/sheistheaishaFollow us:X (Twitter):https://x.com/insidethetechos/Instagram:https://www.instagram.com/insidethetechos/You can subscribe to our newsletter athttps://insidethetechosystem.kit.com/