Bonus: Enabling an AI Future: The Bleeding Edge of AI and Creativity from Freepik & Edelman

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Insider Interviews: Media and Marketing Pros

E.B. Moss

109 episodes

1 week ago

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

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Bonus: Enabling an AI Future: The Bleeding Edge of AI and Creativity from Freepik & Edelman

Insider Interviews: Media and Marketing Pros

15 minutes 55 seconds

2 months ago

Bonus: Enabling an AI Future: The Bleeding Edge of AI and Creativity from Freepik & Edelman

What’s the potential and current impact of AI for the creative industries? I spoke with Joaquin Cuenca, co-founder and CEO of Freepik, about their suite of AI tools and their role in enhancing human creativity. And, Alexia Adana, Creative Director at Edelman, who elaborates on how she combines AI with human creativity for clients and her own artistic endeavors. Enjoy, and please share this episode - out just in time for #InternationalPodcastDay!

Joaquin emphasizes that AI should be seen as a supportive tool to elevate creative processes, rather than a replacement for human creators. He argues, 'We are the sum of our experiences. And that makes us unique.' He explains the benefits of Freepik's tools for reducing the time needed to execute creative ideas... but stresses the irreplicability of humans based on our individuality, even as AI continues to advance. Basically, AI is a tool for creators, not a replacement, because AI cannot replicate unique human experiences.

Following this, Alexia highlights the significance of human artistry and personal storytelling in using AI tools to generate immersive and engaging experiences. She points out “in the world of copyright with AI you have to show human authorship. So if you're creating a story or a film that's a hundred percent generated by AI, you can't copyright or trademark that. So, I'm documenting my whole process – showing where it's from my vision, it's from my sketches.”

The conversation concludes with the vision of a synergistic future where AI tools enhance creative processes without devaluing the human touch.

Key Moments:

02:11 The Role of AI in Creativity

03:19 Human Uniqueness vs. AI

04:47 FreePik's AI Tools and Their Impact

08:56 Copyright and Legalities in AI

14:31 Future of Jobs...and Creativity in the AI Era

15:38 Voiceover Job Reclaimed from AI

16:21 Regionalizing Ads with AI

17:16 Alexia Adana journey from Footlocker to Edelman

20:51 Microsoft sAI Project at Edelman

27:08 BloomChild: An Artist's AI Journey

30:16 The Future of Human-Generated Art
Links:
Freepik
Alexia Adana
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