🎙️ Powered by THC Group, this episode examines how hemp-derived THC drinks quietly rewrote the rules of American social life. We trace how a generation that values wellness, clarity, and connection began trading hangovers for balance—and how a billion-dollar market emerged before Congress finished defining it.

From convenience stores in Minnesota to liquor aisles nationwide, these drinks are reshaping expectations and forcing policymakers to catch up. We break down why major alcohol trade groups are now asking Washington to pause the market, what that really signals about power and timing, and why “putting hemp on ice” might freeze innovation, not protect consumers.

Join us as we unpack how culture moved first, regulation stumbled behind, and what this fight reveals about who gets to shape the future of social drinking in America. 🍻🌿

https://www.homegrown-group.com/blog/hemp-on-ice

This podcast may include content written or produced with the support of AI tools under human direction and editorial oversight.