Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
All content for Insights & Innovators Podcast from MRII is the property of The Greenbook Podcast Network and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software
Insights & Innovators Podcast from MRII
21 minutes 7 seconds
3 months ago
A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software
Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.
00:00 Introduction and Sponsor Message
00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics
01:53 Brian Orme's Journey to Sawtooth Software
04:51 Evolution of Data Collection Methods
09:28 The Impact of AI on Market Research
13:02 Skills for Future Insights Professionals
16:50 Leadership and Work Culture in Modern Organizations
20:38 Conclusion and Farewell
Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
