Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media
Insights & Innovators Podcast from MRII
23 minutes 21 seconds
4 months ago
Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media
Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of private equity on the industry. Learn about the skills future market researchers will need and the potential for AI and other technologies to reshape the field. Click subscribe to never miss an episode and visit us at mrii.org for more market research insights.
00:00 Introduction and Sponsor Message
00:26 Meet the Guest: Steve Quirk
01:36 The Disconnect Between Buyers and Sellers of Insights
04:58 Challenges in the Market Research Industry
06:16 Impact of Private Equity on Market Research
09:00 The Role of ResTech and AI in Market Research
16:44 The Future of Market Research Skills
18:59 Predictions for the Next Decade in Market Research
22:55 Conclusion and Farewell
Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
