Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.
Insights & Innovators Podcast from MRII
20 minutes 39 seconds
3 months ago
The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.
Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss.
00:00 Introduction to MRII's Insights and Innovators Podcast
00:31 Meet Pete Fader: The OG of Customer Lifetime Value
02:08 The Evolution of Customer Data and Behavioral Analysis
03:54 Understanding Customer Centricity
05:58 The Role of Predictive Analytics in Modern Business
08:30 Bridging the Gap Between Insights and Action
10:22 Characteristics of Data-Savvy Organizations
12:46 Pete Fader's Entrepreneurial Journey
15:15 Ensuring Data Quality and Trustworthiness
17:57 Essential Skills for Future Insights Professionals
20:06 Conclusion and Final Thoughts
Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
