Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
All content for Insights & Innovators Podcast from MRII is the property of The Greenbook Podcast Network and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
Transforming the Media Business Through Insights with Colleen Fahey Rush at Paramount
Insights & Innovators Podcast from MRII
23 minutes 35 seconds
6 months ago
Transforming the Media Business Through Insights with Colleen Fahey Rush at Paramount
Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career journey from CBS to her current role. Get practical advice on activating insights, the importance of communication, and leadership in the world of media research. Don't miss this in-depth conversation filled with valuable takeaways!
00:00 Introduction and Today's Topic
00:29 Guest Introduction: Colleen Fahy Rush
01:22 The Role of Insights in Media Transformation
04:57 Challenges and Learnings in Media Research
07:15 Colleen's Career Journey
11:11 Differences Between Media and Consumer Insights
14:23 Impact of AI on Media Insights
16:28 Advice for Aspiring Media Insights Professionals
20:20 Leadership and Influencing Skills
22:11 Conclusion and Final Thoughts
Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
