Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
What the C-Suite Values in Insights with Wella’s Chris Chesebro
Insights & Innovators Podcast from MRII
26 minutes 7 seconds
3 months ago
What the C-Suite Values in Insights with Wella’s Chris Chesebro
Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact.
00:00 Introduction and Sponsor Message
00:34 Meet the Host and Guest
01:37 Role of Insights in Decision Making
01:59 Three Pillars of Digital at Wella
03:01 Data-Driven Decision Making
06:41 Real-World Examples of Insights Impact
11:25 Qualities of a Good Insights Professional
14:46 Delivering Insights Effectively
17:15 Conversational AI and Its Impact
20:24 Future of Insights and AI
23:33 Advice for Insights Professionals
25:41 Conclusion and Farewell
Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
