In this episode of Insights from Elsewhere, we talk to Soufiane Alkhatiri, VP of the Moroccan Federation of Advertisers (GAM), about what truly shapes consumer understanding in Morocco and North Africa. Soufiane explains that the country brings a mix of tradition, modernity, regional differences, and multiple dialects making real insights dependent on people who know how to listen. In this context, experienced moderators play a crucial role in interpreting cultural and linguistic nuances — es...
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In this episode of Insights from Elsewhere, we talk to Soufiane Alkhatiri, VP of the Moroccan Federation of Advertisers (GAM), about what truly shapes consumer understanding in Morocco and North Africa. Soufiane explains that the country brings a mix of tradition, modernity, regional differences, and multiple dialects making real insights dependent on people who know how to listen. In this context, experienced moderators play a crucial role in interpreting cultural and linguistic nuances — es...
Episode 11: Soufiane Alkhatiri, VP of Moroccan Federation of Advertisers (GAM) – MOROCCO
Insights from Elsewhere
53 minutes
1 month ago
Episode 11: Soufiane Alkhatiri, VP of Moroccan Federation of Advertisers (GAM) – MOROCCO
In this episode of Insights from Elsewhere, we talk to Soufiane Alkhatiri, VP of the Moroccan Federation of Advertisers (GAM), about what truly shapes consumer understanding in Morocco and North Africa. Soufiane explains that the country brings a mix of tradition, modernity, regional differences, and multiple dialects making real insights dependent on people who know how to listen. In this context, experienced moderators play a crucial role in interpreting cultural and linguistic nuances — es...
Insights from Elsewhere
In this episode of Insights from Elsewhere, we talk to Soufiane Alkhatiri, VP of the Moroccan Federation of Advertisers (GAM), about what truly shapes consumer understanding in Morocco and North Africa. Soufiane explains that the country brings a mix of tradition, modernity, regional differences, and multiple dialects making real insights dependent on people who know how to listen. In this context, experienced moderators play a crucial role in interpreting cultural and linguistic nuances — es...
