With the focus on automotive this podcast from Berylls by AlixPartners presents the hot topics within the industry. We not only make our insights and studies available as audio versions, but also interview industry experts and leading thinkers about trends, developments and ideas that will shape and change the future.
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With the focus on automotive this podcast from Berylls by AlixPartners presents the hot topics within the industry. We not only make our insights and studies available as audio versions, but also interview industry experts and leading thinkers about trends, developments and ideas that will shape and change the future.
In this episode of the Berylls by AlixPartners podcast we talk about how automotive marketing and sales are evolving: How to navigate growing electrification und digitalization and shifting customer expectations.
(00:00) Intro and Guests: Arthur Kipferler, Partner & Managing Director; Jonas Wagner, Partner & Managing Director
(01:10) What word describes best the state of automotive sales?
(01:42) Dealers are here to stay!
(03:13) The importance of personal and direct consumer contact
(03:42) The possible impact of AI for sales and marketing
(05:09) Barriers for growing shares of electric vehicles (BEV)
(06:46) Vehicle lifetime as a chance for higher OEM profits
(08:06) Needed structural chance within OEMs setup to match market needs
(09:45) Refocusing as a chance for automotives future sales and marketing
(10:45) Outro
Visit or Berylls.com Website for further infos and reading:
https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/
https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/
https://www.berylls.com/bev-sales-unlocking-private-demand/
https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/
https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/
Insights on air x Berylls by AlixPartners
With the focus on automotive this podcast from Berylls by AlixPartners presents the hot topics within the industry. We not only make our insights and studies available as audio versions, but also interview industry experts and leading thinkers about trends, developments and ideas that will shape and change the future.
