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Inspector Toolbelt Talk
Ian Robertson
182 episodes
3 weeks ago
Want more bookings when the market cools? Start by being everywhere your clients look. We close the season with a clear, tactical breakdown of why ubiquity beats hyper-targeting and how to layer small actions into big awareness. Instead of chasing a single channel or obsessing over last-click ROI, we map the buyer’s journey and show how the four-touch rule turns casual familiarity into fast trust when the inspection window opens. We walk through practical ways to stack visibility without bre...
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Entrepreneurship
Technology,
Business,
Marketing
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All content for Inspector Toolbelt Talk is the property of Ian Robertson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want more bookings when the market cools? Start by being everywhere your clients look. We close the season with a clear, tactical breakdown of why ubiquity beats hyper-targeting and how to layer small actions into big awareness. Instead of chasing a single channel or obsessing over last-click ROI, we map the buyer’s journey and show how the four-touch rule turns casual familiarity into fast trust when the inspection window opens. We walk through practical ways to stack visibility without bre...
Show more...
Entrepreneurship
Technology,
Business,
Marketing
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Avoid Slow Season Pitfalls
Inspector Toolbelt Talk
20 minutes
1 month ago
Avoid Slow Season Pitfalls
Quiet calendars don’t have to mean quiet growth. We break down the most common slow-season mistakes home inspectors make—and replace them with practical moves that compound into spring momentum. From why turning off your website or pausing SEO backfires to how steady AEO signals and consistent social content build authority, we show exactly where to invest attention when the market cools. We dig into real-world tactics: refreshing your website with local service pages and helpful articles, o...
Inspector Toolbelt Talk
Want more bookings when the market cools? Start by being everywhere your clients look. We close the season with a clear, tactical breakdown of why ubiquity beats hyper-targeting and how to layer small actions into big awareness. Instead of chasing a single channel or obsessing over last-click ROI, we map the buyer’s journey and show how the four-touch rule turns casual familiarity into fast trust when the inspection window opens. We walk through practical ways to stack visibility without bre...