Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Ed Cotton
154 episodes
1 week ago
Send us a text It's always interesting to see what a network agency in a local market is capable of, especially at a moment in advertising history when geography matters less than it ever has. A few weeks back, I got a chance to sit down with Havas Chiago's Chief Strategy Officer, Chase Cornett, and Chief Creative Officer Frank Dattalo to talk about the change they're implementing as a leadership team that includes President Kat Ott. Our conversation was wide-ranging and covered t...
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Send us a text It's always interesting to see what a network agency in a local market is capable of, especially at a moment in advertising history when geography matters less than it ever has. A few weeks back, I got a chance to sit down with Havas Chiago's Chief Strategy Officer, Chase Cornett, and Chief Creative Officer Frank Dattalo to talk about the change they're implementing as a leadership team that includes President Kat Ott. Our conversation was wide-ranging and covered t...
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
48 minutes
3 months ago
David Aaker- The OG of Brand
David Aaker is widely regarded as the father of modern branding. Over a five-decade career, he transformed brand from a communications tool into a strategic asset. His groundbreaking concept of brand equity, introduced in Managing Brand Equity (1991), reframed how businesses understand value — not just through products, but through perception, loyalty, and meaning. He followed with Building Strong Brands (1996), which introduced the Brand Identity System, and later with Brand Leadership (2000...
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Send us a text It's always interesting to see what a network agency in a local market is capable of, especially at a moment in advertising history when geography matters less than it ever has. A few weeks back, I got a chance to sit down with Havas Chiago's Chief Strategy Officer, Chase Cornett, and Chief Creative Officer Frank Dattalo to talk about the change they're implementing as a leadership team that includes President Kat Ott. Our conversation was wide-ranging and covered t...
