Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Ed Cotton
154 episodes
1 week ago
Send us a text It's always interesting to see what a network agency in a local market is capable of, especially at a moment in advertising history when geography matters less than it ever has. A few weeks back, I got a chance to sit down with Havas Chiago's Chief Strategy Officer, Chase Cornett, and Chief Creative Officer Frank Dattalo to talk about the change they're implementing as a leadership team that includes President Kat Ott. Our conversation was wide-ranging and covered t...
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Send us a text It's always interesting to see what a network agency in a local market is capable of, especially at a moment in advertising history when geography matters less than it ever has. A few weeks back, I got a chance to sit down with Havas Chiago's Chief Strategy Officer, Chase Cornett, and Chief Creative Officer Frank Dattalo to talk about the change they're implementing as a leadership team that includes President Kat Ott. Our conversation was wide-ranging and covered t...
What's to Be Done About Misaligned Briefs And a Broken Creative Process?
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
57 minutes
3 months ago
What's to Be Done About Misaligned Briefs And a Broken Creative Process?
The latest Inspiring Futures podcast on better briefs and creative development featured a different format - instead of a typical one-on-one conversation, I gathered together an expert panel to examine and explore the issue. Matt Davies and Pieter-Paul von Weiler - From Better Briefs. Former creative agency strategists with two decades of experience working on thousands of briefs. They've published studies on brief writing and idea assessment, and now work with BetterBriefs, helping major bra...
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Send us a text It's always interesting to see what a network agency in a local market is capable of, especially at a moment in advertising history when geography matters less than it ever has. A few weeks back, I got a chance to sit down with Havas Chiago's Chief Strategy Officer, Chase Cornett, and Chief Creative Officer Frank Dattalo to talk about the change they're implementing as a leadership team that includes President Kat Ott. Our conversation was wide-ranging and covered t...
