Instinctif's Emily Luscombe is joined by Richard Higham, Founding Director of the Sales Fitness Group, to discuss the innovative concept of communications-led sales enablement. Key Takeaways: Integrated Approach: The importance of aligning communications, marketing, and sales to create a seamless customer journey. Trust Building: How to leverage corporate reputation and authenticity to foster deeper connections with potential customers. Data-Driven Insights: Utilizing marketing data to inform and enhance sales strategies. Customer Lifetime Value: The critical role of communications in driving long-term customer relationships and business growth. Emily and Richard explore the evolving landscape of B2B sales and marketing, offering valuable insights for professionals looking to bridge the gap between brand messaging and revenue generation. Email Tellmemore@instinctif.com to get in touch.