What is intellectual property (IP) licensing? And why should SMEs know about it? Theo Stamatiadis, Executive Counsel for IP at General Electric, breaks down the basics of IP licensing, and the steps entrepreneurs should know about when entering IP license agreements – including royalties, license negotiations and even agreement terminations.

Classroom Conversations – bite-sized crash courses and conversations on IP topics featuring real life examples from around the world – are brought to you by the WIPO Academy. Send in your questions to podcasts@wipo.int.