This episode dive deep on the impact of visual generative AI (genAI) on advertising effectiveness by comparing human expert-created ads, genAI-modified ads (AI enhances expert designs), and genAI-created ads (AI generates content entirely). The study finds that genAI-created ads consistently outperform the other two categories, yielding up to a 19% increase in click-through rates, while genAI-modified ads show no significant improvement.