Intelligent Artifice: become a 10X performance marketer
Shamanth Rao
23 episodes
2 weeks ago
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
All content for Intelligent Artifice: become a 10X performance marketer is the property of Shamanth Rao and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
🧘 Deconstructing BetterMe’s $2M ad engine: stories, lifestyle, emotion 🧘
Intelligent Artifice: become a 10X performance marketer
5 minutes
3 months ago
🧘 Deconstructing BetterMe’s $2M ad engine: stories, lifestyle, emotion 🧘
🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that you can steal and apply to your own marketing right now. In this video, you’ll learn: ✅ Why personal stories convert better than polished brand messages ✅ How food visuals act as powerful scroll-stoppers ✅ The role of “day in the life” footage in building trust ✅ Why breaking down plans step-by-ste...
Intelligent Artifice: become a 10X performance marketer
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
