Intelligent Artifice: become a 10X performance marketer
Shamanth Rao
23 episodes
2 weeks ago
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
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🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
🥗 Deconstructing Noom’s $800K ad engine: habits, visuals, psychology 🥗
Intelligent Artifice: become a 10X performance marketer
4 minutes
3 months ago
🥗 Deconstructing Noom’s $800K ad engine: habits, visuals, psychology 🥗
📈 How did Noom ads generate $800K+ revenue in 30 days? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’ll learn: ✔️ Noom’s ad psychology behind simplicity ✔️ How they build trust with social proof ✔️ Why high-contrast visuals dominate paid social ✔️ The exact hook → problem → solution framework ✔️ How to turn user struggles into ad conversions This is part of Intelligent Artifice, the podcast and c...
Intelligent Artifice: become a 10X performance marketer
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
