Intelligent Artifice: become a 10X performance marketer
Shamanth Rao
23 episodes
2 weeks ago
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
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🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
How to scale to 100s of ads per week: with Félix Boudreau, VP of Growth and Marketing at Pok Pok
Intelligent Artifice: become a 10X performance marketer
41 minutes
2 months ago
How to scale to 100s of ads per week: with Félix Boudreau, VP of Growth and Marketing at Pok Pok
🚀 Welcome back to Intelligent Artifice, the podcast where we break down the real strategies behind AI, creatives, and performance marketing. In this episode, I’m joined by Félix Boudreau, a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work—scaling campaigns, building winning creative processes, and testing at a level most marketers only talk about. 🎙️ What we cover in this conversation: ✅ The truth about “end-to...
Intelligent Artifice: become a 10X performance marketer
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
