Intelligent Artifice: become a 10X performance marketer
Shamanth Rao
23 episodes
2 weeks ago
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
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🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️
Intelligent Artifice: become a 10X performance marketer
7 minutes
4 months ago
🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️
In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters. From Kamala’s donation-driven, policy-focused messaging to Trump’s urgency-laden, all-caps rallying cries —...
Intelligent Artifice: become a 10X performance marketer
🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building ...
