Water Quality and Filtration: Cydian Kauffman, CEO of Pure Water Northwest, delves into the intricacies of water quality and filtration. Kauffman, an expert in making water quality understandable and accessible, discusses the various methods to test and improve water quality, the efficacy of different water filtration systems, and common misconceptions about water contaminants. They explore the advantages and limitations of carbon filters and reverse osmosis systems, address concerns about municipal water safety, and consider the presence of microplastics and forever chemicals in tap water. Practical advice is provided for consumers on selecting appropriate filtration systems and understanding the importance of regular water testing. This insightful discussion also touches on broader water quality issues, including potential health impacts and future water supply challenges.