In this inspiring episode, I’m joined by Kate Greunke, founder of The Socialite Agency, to dive deep into authentic and sustainable marketing strategies for creative entrepreneurs—especially those just starting out in the interior design industry.

Kate shares her journey of launching The Socialite Agency and the mission behind it, as well as the bold decision to delete her business's social media accounts in favour of focusing entirely on email marketing. She opens up about why email is such a powerful tool, how it drives real connection and results, and why it’s absolutely worth your time.

We also explore the world of lead magnets—what they are, why they matter, and how to create one that actually converts. For our audience of aspiring interior designers, Kate offers practical, no-fluff marketing advice, along with some common traps to avoid when building your brand.

Whether you're social-media-weary or just starting to craft your marketing plan, this episode is packed with value you won’t want to miss.

Learn more about the Socialite Agency: https://www.katethesocialite.com/

Love what you’re hearing? This episode is part of Interior Design Deconstructed—the podcast where we peel back the curtain on the business of design. Visit www.interiordesigndeconstructed.co.uk to explore my best resources.

Want to dive even deeper into marketing? Check out our dedicated Marketing Module—created specifically for interior designers. Learn how to master social media, email marketing, ideal client strategies, and more. All available now on the website.