In this episode, I sit down with social media strategist Jenna George, founder of The Social Refinery, to explore what it really takes to build a powerful, authentic, and effective presence online—especially for creative professionals like interior designers. Jenna shares the foundational elements of a strong social media strategy, how to consistently generate engaging content, and how to build real community beyond just likes and followers.

We also dive into how service-based businesses can use social media to attract qualified leads, which platforms are worth your time, and the key metrics you should be tracking. Plus, Jenna unpacks the role of personal branding, paid advertising, and common pitfalls to avoid in your digital marketing efforts.

Whether you're just starting out or looking to elevate your online presence, this episode is packed with actionable insights to help your brand grow with purpose and clarity.

Link to Jenna's website where you can find a lot of resources:

-https://thesocialrefinery.co.uk/

-Instagram- https://www.instagram.com/socialrefinery_jenna/?hl=en

On interior design deconstructed website we have a module devoted specifically to marketing and social media for interior designers, check it out below:

https://interiordesigndeconstructed.co.uk/more-courses/marketing-in-interior-design/