Elina and Grigoriou Interiors are regarded as influential in the UK for translating sustainability and wellbeing theory into everyday interiors practice - combining consulting, specification guidance and demonstrable project work to make low-impact, high-quality interiors achievable for clients.

Elina’s approach is pragmatic, evidence-led and integrative — she argues that style and sustainability are not mutually exclusive, and that good design must serve people while minimising environmental harm. Her book, public talks and advisory roles have helped mainstream the idea that healthy, long-lasting interiors are both beautiful and climate responsible.

But what is the difference between the ‘GI process’ as we call it, and a typical interior design practise? How did Elina hone the formula we use? For this episode of Interiors with Purpose, we look at the GI journey, Elina’s philosophical approach, the hierarchy of interiors, the importance of user profiles and how archetypes play a crucial part in truly sustainable design.

This episode is full of insights and inspiration - made for note-taking!