Welcome to Season 2 of Into the FOLD! This season Jael Richardson and Hudson Lin are back with honest conversations about the book and publishing industry.

In episode 1, Jael & Lin tackle the truth behind author marketing--authors have to do it themselves. They both share their "welcome to publishing" moments and explore some of the differences between trad and indie publishing.

Into the FOLD's new Ask Me Anything segment answers questions submitted by listeners about marketing.

1. Now that Twitter is useless where should writers be?
2. How do you come up with social media content?
3. How do I market my book after it's launch period?
4. Should I hire a freelance publicist for my next book?

Jael & Lin's Top 3 Tips for Marketing:

1. Have a high res headshot and bios of varying lengths.
2. Have a website and a way for people to contact you.
3. Develop a system to reuse content from readers.

If you've enjoyed this podcast and would like to support the work of the FOLD, please consider a donating at https://www.thefoldcanada.org/donate.

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