Book marketing and the way readers choose new books has changed significantly in the last decade. Social media has created more personalized streams to find new authors, with many book influencers taking a hobby and a love of reading and turning it into a full-fledged business.

On today’s episode of Into the FOLD, Jael, Lin and Jessica Rampersad talk about how to break into the exciting but sometimes intimidating world of social media book influencing, both as a prospective influencer and as an author.

Jess’s Tips for Breaking Into the Book Influencing World:

1. For new influencers, take the time to build a strong first impression. Create content that shows you’re involved in an author’s niche and that your network will be well connected to share relevant posts.
2. As an author, understand your goals before reaching out to influencers and personal assistants. Whether it’s coordinating for a launch or growing your social media following, know what you’re asking for before you start the conversation.
3. For everyone, remember it’s a marathon, not a sprint. Building a platform and relationships takes time and repetition. Be prepared to put in the work.

If you have questions for Jael & Lin, submit them to itf@thefoldcanada.org and we may answer them in a future episode!

If you've enjoyed this podcast and would like to support the work of the FOLD, please consider donating at https://www.thefoldcanada.org/donate.

Podcast Page: https://www.thefoldcanada.org/intothefoldWebsite: https://www.thefoldcanada.orgInstagram: https://www.instagram.com/the_foldFacebook: https://www.facebook.com/FestivalofLiteraryDiversity