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Into the Fray - The Competitive Intelligence Podcast
Product-Marketing Alliance
13 episodes
9 months ago
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
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Marketing
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All content for Into the Fray - The Competitive Intelligence Podcast is the property of Product-Marketing Alliance and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
Show more...
Marketing
Business
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The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific
Into the Fray - The Competitive Intelligence Podcast
51 minutes 1 second
3 years ago
The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific.

Erik and Steve discuss topics including:

- The growth of the competitive intelligence industry,

- Shifts in the competitive intelligence space,

- Types of intelligence that drive the most impact,

- The role of technology in the continued growth of competitive intelligence, and

- How competitive intelligence professionals can help the industry grow.

Into the Fray - The Competitive Intelligence Podcast
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.