EP.97: Building the Game Studios of the Future with Marcus Holmström

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Into the Metaverse

Yonatan Raz-Fridman

123 episodes

8 hours ago

Our mission is to become the leading destination to learn about the Metaverse - what it is, why it’s important, how it will impact our lives, and what opportunities it unlocks. We are pursuing this mission by producing and publishing reliable, insightful and entertaining podcast shows. Join metaverse entrepreneur and thought leader Yonatan Raz-Fridman "Yon" (founder and CEO of Supersocial) as he and his guests help make sense of the Metaverse! Intro music provided by Jeremy Marsan https://jeremymarsan.com/

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EP.97: Building the Game Studios of the Future with Marcus Holmström

Into the Metaverse

42 minutes 47 seconds

1 year ago

EP.97: Building the Game Studios of the Future with Marcus Holmström

Welcome to Into the Metaverse, in this week’s episode, Yon welcomes Marcus Holmström, Founder and CEO of The Gang, for a conversation centered around their experiences building a game studio for Roblox and the wider metaverse.

Marcus discusses the inception and growth of The Gang, the success of their branded experiences like Vans and Shrek on Roblox, and the future of integrating real-world commerce into virtual worlds. The two then discuss the importance of being an early adopter and continuously learning from the community, before touching upon the challenges of adapting to Roblox's unique audience and social components, the strategic growth of the company, and the role of new technologies and brand partnerships in shaping the future of the platform.

Learn more about The Gang and all their current and upcoming games

Follow Marcus: LinkedIn

Chapters:

Introduction (00:00)
How The Gang Got Its Start (01:07)
Learning How to Build on Roblox (04:40)
Lessons Learned From First Game Failure (07:52)
Pros and Cons of Hiring On or Off Platform Teams (10:12)
Where Brand Adoption and Brand Goals Are on Roblox (14:13)
Real World Commercialization of Roblox (25:12)
Entertainment IP Coming Out Of And Into Roblox (28:44)
Moving to Platforms Beyond Roblox (36:47)

Most Excited About in Year Ahead (39:58)

Follow Yon: LinkedIn | X

Learn more about Into the Metaverse by visiting the website.

Learn more about Supersocial by visiting the website.