A KOSMOS podcast. Detailed conversations about a rapidly changing Construction Industry. Discussions about the future of Construction: BIM, digitization, sustainability, industry collaboration, the power of data, digitalization and much more.
Topics that all need to be considered, if you want to secure your place in the Construction Industry of tomorrow.
Come take part in the discussions, alongside us and our guests.
New episode every two weeks.
Hosted by Elia González Salas and Ross Griffin from KOSMOS.
All content for Inventing Construction is the property of KOSMOS and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A KOSMOS podcast. Detailed conversations about a rapidly changing Construction Industry. Discussions about the future of Construction: BIM, digitization, sustainability, industry collaboration, the power of data, digitalization and much more.
Topics that all need to be considered, if you want to secure your place in the Construction Industry of tomorrow.
Come take part in the discussions, alongside us and our guests.
New episode every two weeks.
Hosted by Elia González Salas and Ross Griffin from KOSMOS.
Episode 57 - How content marketing will change construction feat. interesting guests
Inventing Construction
50 minutes
3 months ago
Episode 57 - How content marketing will change construction feat. interesting guests
Content marketing isn’t exactly the first thing that comes to mind when you think of scaffolding, concrete pours, or tenders. But maybe it should be.
In this episode we discuss what content marketing is, how it can change your construction business, and how it can perhaps lead to a more transparent and improved industry.
We are joined by our very own podcast production team: Jakob Sloth Linneberg owner of Ugli Fruit Productions and Laurits Boile, a video and content marketing specialist and owner of Lauritsboile.com.
This is a fun one :)
What you'll learn from today's episode of Inventing Construction:
- The difference between branding and marketing - What is content marketing? - How to use content marketing as a construction company - Why there's power in being transparent - ROI in content marketing (long game explained)
You can also listen to Inventing Construction on these platforms: Spotify: https://open.spotify.com/show/2aAxc0iqOe2JJly3jCh9jV?si=8db208888a9a4e4c Apple podcast: https://podcasts.apple.com/us/podcast/inventing-construction/id1629403210 YouTube: https://www.youtube.com/playlist?list=PLmFqJlVzEa6Lc_7LOTjvac2oTbRRk9HdK
We would love for you to continue the conversation with us on LinkedIn: Ross: https://www.linkedin.com/in/ross-griffin-kosmos/ Elia: https://www.linkedin.com/in/eliaarquitectatecnica/ Jakob: https://www.linkedin.com/in/jakob-sloth-linneberg-6b6470133/ Laurits: https://www.linkedin.com/in/laurits-boile/ KOSMOS: https://www.linkedin.com/company/kosmos-dk
Thanks for listening!
Inventing Construction
A KOSMOS podcast. Detailed conversations about a rapidly changing Construction Industry. Discussions about the future of Construction: BIM, digitization, sustainability, industry collaboration, the power of data, digitalization and much more.
Topics that all need to be considered, if you want to secure your place in the Construction Industry of tomorrow.
Come take part in the discussions, alongside us and our guests.
New episode every two weeks.
Hosted by Elia González Salas and Ross Griffin from KOSMOS.
