The Invest Rural Podcast, hosted by Jo Palmer, explores the intersection of rural ambition and investor opportunity. The podcast captures conversations, insights, and stories from Invest Rural events, aiming to connect rural founders with investment networks.

In this episode, we’re joined by Teala Stephens, from Cake Equity, for a practical deep dive into one of the most important and often misunderstood parts of building a business: equity.

Teala breaks down how equity can be used as a powerful incentive to attract and retain talent, particularly when cash is tight, and why understanding your cap table early matters far more than most founders realise.

This session demystifies the language of equity, explaining what common terms actually mean, how different equity structures work, and the long-term implications of the decisions founders make along the way.

It’s a clear, generous and highly practical conversation that will leave you far more confident navigating equity conversations in your business.

Co-founded by Jo Palmer, Claire Bull and Dave LT, the platform seeks to provide equitable access to capital and growth opportunities for rural businesses. The podcast highlights the untapped potential in rural innovation and aims to make rural deal flow visible to investors.

Join the movement - www.investrural.com.au