The Invest Rural Podcast, hosted by Jo Palmer, explores the intersection of rural ambition and investor opportunity. The podcast captures conversations, insights, and stories from Invest Rural events, aiming to connect rural founders with investment networks.

In this episode, we sit down with Kristy Withers, a multi-time founder who has built and scaled several businesses from the Central West of New South Wales.

Kristy is best known for founding Incy Interiors, a business she grew from the regions into a $50 million company, largely through bootstrapping. In this fireside chat with Claire Bull, Christy shares what that journey really looked like behind the scenes.

Together, they explore the realities of bootstrapping a high-growth business, including the benefits of control and optionality, the pressure of self-funded growth, and the moments where outside capital might have changed the path.

This is an honest, practical conversation about scaling from regional Australia, making deliberate funding choices, and understanding the trade-offs that come with growing on your own terms.

Let’s dive in.

Co-founded by Jo Palmer, Claire Bull and Dave LT, the platform seeks to provide equitable access to capital and growth opportunities for rural businesses. The podcast highlights the untapped potential in rural innovation and aims to make rural deal flow visible to investors.

Join the movement - www.investrural.com.au