How can values create value? Join Venture Capitalist and Author Michael Eisenberg as he speaks with global business leaders to explore the values and purpose behind their businesses, the impact of technology on humanity, and the humanity behind digitization. Michael Eisenberg is Co-Founder and General Partner of Aleph, an early-stage venture capital fund with $850M under management in Tel Aviv, Israel. Aleph is an early stage venture capital fund focused on partnering with great Israeli entrepreneurs to build large, meaningful companies and impactful global brands.
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How can values create value? Join Venture Capitalist and Author Michael Eisenberg as he speaks with global business leaders to explore the values and purpose behind their businesses, the impact of technology on humanity, and the humanity behind digitization. Michael Eisenberg is Co-Founder and General Partner of Aleph, an early-stage venture capital fund with $850M under management in Tel Aviv, Israel. Aleph is an early stage venture capital fund focused on partnering with great Israeli entrepreneurs to build large, meaningful companies and impactful global brands.
Ex-CEO of Waze Noam Bardin on What Really Happens at Google, Life After a Billion-Dollar Acquisition, Building the Ultimate Community-Based Business, and What No One Gets About OKRs
Invested by Aleph
1 hour 22 minutes
9 months ago
Ex-CEO of Waze Noam Bardin on What Really Happens at Google, Life After a Billion-Dollar Acquisition, Building the Ultimate Community-Based Business, and What No One Gets About OKRs
On this episode of Invested, Michael hosts Noam Bardin, an Israeli entrepreneur and high-tech executive. He is best known as the CEO of Waze, leading the company from its early days in Israel in 2009, through its acquisition by Google for $1.15 billion, and later serving as a Vice President at Google until 2021. Under his leadership, Waze grew to 150 million monthly users and became a globally beloved brand.
Since leaving Waze, Bardin has returned to Israel, and is active in technology entrepreneurship, mentoring young entrepreneurs and startup investments.
Please rate this episode 5 stars wherever you stream your podcasts!
KEY TOPICS
[00:00:00] Intro
[00:02:50] Founding Waze
[00:08:00] Reacting to Google Maps: Waze Mistakes
[00:10:45] Competition in the Startup World
[00:12:15] Fitting in to Google’s Culture
[00:14:30] Building Community-Based Business Models
[00:24:40] UX/UI Of Waze
[00:28:45] Waze Vs. Google Maps
[00:31:50] Do You Regret Selling to Google?
[00:34:50] What Could Have Been Improved in the Beginning of Waze?
[00:38:15] Founding in a Small Country
[00:40:00] Noam’s Controversial Letter About Google Culture
[00:45:00] Should Companies Have OKRs and KPIs?
[00:49:20] An Insider’s Critique of Google
[00:58:25] Impact of Oct. 7th
[01:05:22] Reimagining Government Structures
[01:11:45] Tension Between Transparency and Security in Government
[01:14:00] Israel Needs to Double Down on Tech
[01:16:00] How to Bring Talent to Israel
[01:17:45] Closing Questions
RESOURCES
Follow Noam on LinkedIn
Follow Noam on X
Subscribe to Invested
Learn more about Aleph
Subscribe to our YouTube channel
Follow Michael on Twitter
Follow Michael on LinkedIn
Follow Aleph on Twitter
Follow Aleph on LinkedIn
Follow Aleph on Instagram
CREDITS
Executive Producer: Erica Marom
Producer: Yoni Mayer
Video and Editing: Ron Baranov
Music and Art: Uri Ar
Content and Editorial: Kira Goldring
Design: Rony Karadi
Invested by Aleph
How can values create value? Join Venture Capitalist and Author Michael Eisenberg as he speaks with global business leaders to explore the values and purpose behind their businesses, the impact of technology on humanity, and the humanity behind digitization. Michael Eisenberg is Co-Founder and General Partner of Aleph, an early-stage venture capital fund with $850M under management in Tel Aviv, Israel. Aleph is an early stage venture capital fund focused on partnering with great Israeli entrepreneurs to build large, meaningful companies and impactful global brands.
