How do we feed the world? It’s all nice and cute this regenerative agriculture and food stuff, but how do we actually feed the world? By 2050, we’ll need to produce double the amount of food. This is a question you, like me, get a lot, we bet, from banks, pension funds, large institutional players, investors in general, entrepreneurs, and eco-modernists. Our go-to answer was always: go to the most pioneering farmers and see what they can produce. But the counterargument was always: “Show me t...
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How do we feed the world? It’s all nice and cute this regenerative agriculture and food stuff, but how do we actually feed the world? By 2050, we’ll need to produce double the amount of food. This is a question you, like me, get a lot, we bet, from banks, pension funds, large institutional players, investors in general, entrepreneurs, and eco-modernists. Our go-to answer was always: go to the most pioneering farmers and see what they can produce. But the counterargument was always: “Show me t...
390 Nicola Giuggioli - Building a regenerative brand: from soil health to living wages
Investing in Regenerative Agriculture and Food
1 hour 44 minutes
3 weeks ago
390 Nicola Giuggioli - Building a regenerative brand: from soil health to living wages
Can you pay a decent year-round salary to farm workers, enough to go to a bank, get a mortgage, and still not charge prices that make your produce accessible only to the happy few? What do vibrations, pest management, nutrient density, and processing have to do with it? With Nicola Giuggioli we walk the Quintosapore land, on a hilly but stunning landscape in the green heart of Italy, Umbria, where GPS auto-steer tractors don’t exist because simply keeping the tractor in a straight line withou...
Investing in Regenerative Agriculture and Food
How do we feed the world? It’s all nice and cute this regenerative agriculture and food stuff, but how do we actually feed the world? By 2050, we’ll need to produce double the amount of food. This is a question you, like me, get a lot, we bet, from banks, pension funds, large institutional players, investors in general, entrepreneurs, and eco-modernists. Our go-to answer was always: go to the most pioneering farmers and see what they can produce. But the counterargument was always: “Show me t...