Franchise Marketing Strategies: Email and Distributed Marketing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/fe/1a/e9/fe1ae9ec-f308-a56e-7cea-961840d26d72/mza_114770434185104887.jpg/600x600bb.jpg

iPost: Email Never Sleeps

iPost

65 episodes

1 week ago

iPost Email Marketing Platform. Use data like you mean it. The modern customer demands that you use their data to personalize their experience with your brand, and as a marketer, you need speed, scale, flexibility, and a rapid ROI to get the job done. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Email Marketing Platform Built For: -Casino/Gaming -Franchisees/Franchisors -Media, Entertainment, & Publishing -Restaurants -Associations -e-Commerce and Retail -Agency and Reseller

Tech News

News

RSS

All content for iPost: Email Never Sleeps is the property of iPost and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Tech News

News

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/22279791/22279791-1741531877043-d9f5a1e16218f.jpg

Franchise Marketing Strategies: Email and Distributed Marketing

iPost: Email Never Sleeps

36 minutes 34 seconds

8 months ago

Franchise Marketing Strategies: Email and Distributed Marketing

In this episode of Email Never Sleeps, Andrew Kordek from iPost and Aaron Smith, CEO of Sageflo, talk franchise marketing and explore practical strategies for empowering local teams. From email marketing to distributed marketing, Aaron and Andrew discuss how franchisees can be supported in executing successful campaigns while staying aligned with the brand's goals. They cover key topics like data-driven insights, the human touch in marketing, and how AI tools can help streamline content creation.This video is for you if you're a franchise marketer or part of a central marketing team looking to improve your franchise marketing efforts. In that case, this video will provide valuable insights and strategies to elevate your local campaigns and drive more success.Don't forget to like, comment, and subscribe for more thought leadership on email and franchise marketing!0:00 - Introduction to the episode and guest, Aaron Smith, CEO of Sage Flow.2:00 - Aaron introduces himself and discusses his marketing industry experience.4:00 - Discussion on the difference between good and excellent franchise marketing strategies.6:00 - Emphasis on empowering franchisees and central marketing teams working together.9:00 - Franchise marketers must focus on consumer sentiment and trust in 2025.10:00 - Importance of data in franchise marketing and driving in-store activity.14:00 - Example of how local franchisees use email/SMS to engage with customers.16:00 - The role of AI in improving franchise marketing strategies.20:00 - Use AI tools for copywriting and staying on-brand with franchise messaging.22:00 - Content and campaign strategies for franchise marketing, including local events and community involvement.25:00 - How Sage Flow helps franchise marketers manage campaigns across multiple locations.30:00 - Key takeaways for franchise marketers moving forward into 2025.32:00 - Aaron shares final thoughts on the human connection in franchise marketing and the importance of testing campaigns.35:00 - Closing remarks and thanking Aaron for his insights.#FranchiseMarketing #franchisee #franchisees