Helen Bennis, Senior Director at Ipsos, chats with Dr Stephanie Anne Baker, whose research focuses on how rumours, false, and misleading information travels online with a particular focus on health and wellness, and, Dr Camilla Stokholm, GP and author of ‘What your doctor eats’.

In the first of two parts they discuss:

• The profound benefit accurate and well-intentioned online health information can have on peoples’ lives, using Dr Camilla Stockholm’s personal experience as an ‘accidental influencer’
• The reasons why we have seen a proliferation of online mis / dis information in recent years
• The strategies employed to gain trust online and how this has changed over time