If your last event looked good but didn’t convert, this episode is going to sting a little… and then completely change the way you plan events forever.
In this first episode, I’m taking you behind the scenes of the Design It stage — the foundation of my Irresistible Experience Formula — to expose the real reason most events fail long before anyone registers. Spoiler alert… it’s not your marketing, your speakers, or your energy. It’s the way the event was designed.
We’ll break down:
🌟 Why events flop before tickets even go on sale
🌟 The three pillars of designing an event that actually sells
🌟 The shift in the 2025 event industry (and what your audience is secretly fed up with)
🌟 How to engineer your event so your offer becomes the next obvious step
🌟 The mistakes even big names like Tony & Dean just made (and what you can learn from it)
If you’re ready to stop hosting “pretty” events and start designing experiences that feel luxurious, aligned, emotionally resonant, and profitable… this episode is your new blueprint.
Grab a notebook, grab your planner, and let’s start building irresistible experiences from the inside out. 😎