Attribution Is Fiction: Profit Over Dashboards | Ep. 28 w/Andrew Maffettone (BlueTuskr)

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Is Anything Real?

Adam W. Barney

34 episodes

1 day ago

Is Anything Real? is the Reality-First Leadership podcast for builder-leaders who want outcomes, not optics. Each week, Adam W. Barney sits down with founders and operators to unpack positioning, marketing, community, energy management, and influence - plus the numbers behind what actually worked. You’ll hear: a quick Reality Check, a practical Proof Stack (inputs → actions → outcomes), and one EnergyOS habit you can run this week. Specifics over slogans; humane systems over hustle cosplay. New episodes every Wednesday at 12:00 PM ET. 👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

All content for Is Anything Real? is the property of Adam W. Barney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Attribution Is Fiction: Profit Over Dashboards | Ep. 28 w/Andrew Maffettone (BlueTuskr)

Is Anything Real?

24 minutes

3 weeks ago

Attribution Is Fiction: Profit Over Dashboards | Ep. 28 w/Andrew Maffettone (BlueTuskr)

E-commerce isn’t single-touch - and your reporting shouldn’t pretend it is. Growth leader Andrew Maffettone breaks down how marketplace spillover (Amazon, Walmart, DTC, social) makes ROAS tidy but wrong, why profit beats channel vanity metrics, and how to design campaigns by channel purpose (education vs. capture). He shares a surprising SEO play—using low-cost Google Ads to accelerate rankings—then retargeting for conversion, plus a blunt take on why driving ads straight to Amazon often hurts organic rank.

You’ll learn:

How to evaluate spend, revenue, and profit across channels, not in silos
Why last-click is broken—and what holistic measurement looks like
When Meta/TikTok work (and what to do when budgets are small)
The SEO “quick lift” loop: traffic → rankings → retargeting → sales
Why “send paid to Amazon” backfires and better ways to support listings

Connect with Andrew

• BlueTuskr: https://bluetuskr.com

• LinkedIn: https://www.linkedin.com/in/andrewmaff

Work with Adam

👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

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