Building Trust Before Ads | Ep. 17 w/ Abu Kamara (Green Zone Solutions)

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Is Anything Real?

Adam W. Barney

34 episodes

1 day ago

Is Anything Real? is the Reality-First Leadership podcast for builder-leaders who want outcomes, not optics. Each week, Adam W. Barney sits down with founders and operators to unpack positioning, marketing, community, energy management, and influence - plus the numbers behind what actually worked. You’ll hear: a quick Reality Check, a practical Proof Stack (inputs → actions → outcomes), and one EnergyOS habit you can run this week. Specifics over slogans; humane systems over hustle cosplay. New episodes every Wednesday at 12:00 PM ET. 👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

All content for Is Anything Real? is the property of Adam W. Barney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Building Trust Before Ads | Ep. 17 w/ Abu Kamara (Green Zone Solutions)

Is Anything Real?

18 minutes

3 months ago

Building Trust Before Ads | Ep. 17 w/ Abu Kamara (Green Zone Solutions)

Most entrepreneurs feel the pressure to run ads before they’ve built a foundation. Abu Kamara, Co-Founder of Green Zone Solutions, took a different path. In just 18 months, he built a consulting business around sustainability, logistics, and operational performance - all through relationships, referrals, and trust, not ad spend.

In this episode, we cover:

How Green Zone went from wide-net consulting to honing in on manufacturing and distribution niches.
Why referrals and word-of-mouth still outpace cold ads in today’s noisy market.
The systems Abu is putting in place to make referrals predictable and scalable.
The biggest misconceptions about “slow growth” and what it really takes to build traction.

💡 For any founder wondering if they have to pour cash into ads right away, this conversation will reset your mindset.

👉 Connect with Abu:

LinkedIn: linkedin.com/in/abubakarrkamara

Green Zone Solutions: gzsolutions.co

🎧 Explore all episodes: Is Anything Real in Paid Advertising?