CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)

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Is Anything Real?

Adam W. Barney

34 episodes

1 day ago

Is Anything Real? is the Reality-First Leadership podcast for builder-leaders who want outcomes, not optics. Each week, Adam W. Barney sits down with founders and operators to unpack positioning, marketing, community, energy management, and influence - plus the numbers behind what actually worked. You’ll hear: a quick Reality Check, a practical Proof Stack (inputs → actions → outcomes), and one EnergyOS habit you can run this week. Specifics over slogans; humane systems over hustle cosplay. New episodes every Wednesday at 12:00 PM ET. 👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

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CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)

Is Anything Real?

23 minutes

2 months ago

CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)

Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled.

In this episode, you’ll learn:

How a 25-year roofing company cut ~$50k in wasted ad spend by tracking every channel (QRs, call prompts, landing pages) and tying it back to sales activity.
“Hand raisers,” lead scoring, and seeing buying signals in real time (opens, site visits, video views).
Why most teams fail CRM roll-outs, and the fast path to a functional build in 4–6 weeks.
How agencies white-label CRM services to protect LTV, conversion, and retention.

Connect with Jason

LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
Cultivize: https://cultivize.com/

Subscribe and find more episodes: https://isanythingrealinpaidadvertising.adamwbarney.com/