Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)

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Is Anything Real?

Adam W. Barney

34 episodes

1 day ago

Is Anything Real? is the Reality-First Leadership podcast for builder-leaders who want outcomes, not optics. Each week, Adam W. Barney sits down with founders and operators to unpack positioning, marketing, community, energy management, and influence - plus the numbers behind what actually worked. You’ll hear: a quick Reality Check, a practical Proof Stack (inputs → actions → outcomes), and one EnergyOS habit you can run this week. Specifics over slogans; humane systems over hustle cosplay. New episodes every Wednesday at 12:00 PM ET. 👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

All content for Is Anything Real? is the property of Adam W. Barney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)

Is Anything Real?

21 minutes

3 weeks ago

Do the Homework: Foundations Before Ads | Ep. 29 w/Nikhil Vaish (BoostSolo)

Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, show how AI can amplify both good and bad strategy, and detail a practical voice-of-customer workflow using your own sales calls.

Expect a frank conversation about niching down, pricing power, and building the right foundation so ads can finally do their job.

You will learn

The Step Two foundation that most skip and how to build it fast
How to balance brand and performance without chasing vanity metrics
Why AI without clarity equals faster failure
Specialist positioning for higher fees and better fit
A simple VOC loop: record calls, extract language, ship copy

Connect with Nikhil

• BoostSolo: https://boostsolo.com

• LinkedIn: https://www.linkedin.com/in/nikhilvaish/

Work with Adam

👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

Special Friday drop. Unpacking real. Ditching noise.