Filtering the Noise: Offline Data, Ad Fraud & LTV | Ep. 14 w/ Noel Geer (Connected Interactive)

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Is Anything Real?

Adam W. Barney

34 episodes

1 day ago

Is Anything Real? is the Reality-First Leadership podcast for builder-leaders who want outcomes, not optics. Each week, Adam W. Barney sits down with founders and operators to unpack positioning, marketing, community, energy management, and influence - plus the numbers behind what actually worked. You’ll hear: a quick Reality Check, a practical Proof Stack (inputs → actions → outcomes), and one EnergyOS habit you can run this week. Specifics over slogans; humane systems over hustle cosplay. New episodes every Wednesday at 12:00 PM ET. 👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

All content for Is Anything Real? is the property of Adam W. Barney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Filtering the Noise: Offline Data, Ad Fraud & LTV | Ep. 14 w/ Noel Geer (Connected Interactive)

Is Anything Real?

26 minutes

3 months ago

Filtering the Noise: Offline Data, Ad Fraud & LTV | Ep. 14 w/ Noel Geer (Connected Interactive)

Forget vanity metrics. Noel Geer, CEO & Founder of Connected Interactive, joins host Adam W. Barney to reveal why most brands are wasting money chasing CPMs and ROAS...and how focusing on lifetime value unlocks real, lasting growth.

In this episode of Is Anything Real in Paid Advertising?, we dive into:

Why 84% of purchases still happen offline - and how to tie them back to digital
The hidden cost of ad fraud (and how to filter it out before you spend a dime)
What happens when you prioritize quality audiences over inflated reach
Why lifetime value is the only metric worth obsessing over

If you’re tired of chasing impressions that don’t convert and want a smarter way forward, this one’s for you.

📨 Get in touch with Noel: noelg@connectedinteractive.com

🔗 Connect with Noel: https://www.linkedin.com/in/noel-geer-98855915/

🌐 Learn more about Connected Interactive: https://connectedinteractive.com/

🎧 Listen to all episodes: Is Anything Real in Paid Advertising?